Case Study
Urban Saathi
About the project
Urban Saathi is a mobile-first civic-tech platform designed to simplify urban living for migrants and city residents by providing instant access to essential services, navigation, and support systems. In rapidly growing cities, millions of people struggle with fragmented access to critical services like housing, healthcare, employment, and emergency assistance. Urban Saathi acts as a trusted digital companion, helping users make faster, informed decisions in unfamiliar environments.
My role:
Lead UX Researcher & Designer - Mobile design
Timeframe:
12 Weeks
Problem Statement
Urban migrants often face:
Lack of awareness about nearby essential services
Language barriers across regions
Difficulty accessing verified help during emergencies
Fragmented information across multiple platforms
This results in delayed decisions, increased stress, and reduced access to opportunities.
Solution
Urban Saathi brings everything into one unified, intuitive platform:
Find Safe Stay — Verified shelters & housing options
Medical Help — Nearby hospitals & emergency care
Job Help — Access to employment opportunities
My Documents — Secure access to essential documents
Emergency Help — Immediate assistance when needed
The platform focuses on speed, clarity, and trust, ensuring users can act without confusion.
Target Users
Migrant workers relocating to new cities
Daily wage earners and gig workers
Low-to-mid digital literacy users
Urban residents needing quick access to services
Design Approach
User-first thinking — Simplified flows for low cognitive load
Mobile-first UX — Designed for on-the-go usage
Multilingual accessibility — Supports diverse user groups
Visual clarity — Icon-driven interface for faster recognition
Trust-building UI — Clean, minimal, and reliable design language
Impact Vision
Urban Saathi aims to:
Reduce time to access critical services
Improve decision-making for migrants
Increase trust in digital civic platforms
Bridge the gap between people and city infrastructure
