Case Study
Orleans Dog Walking
About the project
Designed for Orleans Dog Walking, this desktop and mobile experience provides a friendly, trustworthy, and responsive UI that showcases services, rates, and contact with pet-loving flair.
My role:
UX/UI Designer · Responsive Web & Mobile App Design · Visual Branding
Timeframe:
1 months
Project Overview
I led the end-to-end design of Orleans Dog Walking’s website and mobile app, aimed at pet owners seeking reliable and friendly walking services. The project focused on creating an approachable, informative, and mobile-optimised platform that reflects the brand’s personality while making it easy for users to explore services, understand pricing, and reach out for bookings.
Challenges
No prior digital brand identity or visual system
Lack of trust signals or testimonials on the legacy version
Disconnected mobile experience with poor usability
Difficulty finding key info like rates and service areas
Visual inconsistency across color-themed homepages
Process & Strategy
Research
Reviewed UX patterns in local service and pet-care sites
Analysed content across multiple home page variants
Mapped out the user journey from landing to booking
Identified key friction points in mobile flows
Defined a unified IA across five core pages
Key Insights
Pet owners prioritise trust, friendliness, and ease of contact
Consistent design builds brand familiarity across color variations
Users want pricing info and service details upfront
A unified navigation aids quick discovery on mobile
Testimonials or soft visuals help humanise the service
Design Approach
Friendly, calming palette with optional theme flexibility (purple, green, brown, grey)
Clear typographic hierarchy and inviting CTA buttons
Sticky mobile nav and scrollable layouts for usability
Tailored wireframes for Home, About, Services, Rates, and Contact
Emphasis on dog imagery, location context, and CTA sections
Desktop and mobile parity in content and flow
Impact and Results
The New Orleans Dog Walking website and app experience create a seamless and warm digital presence for pet owners. The modern design improves mobile accessibility, simplifies navigation, and builds trust through visuals and content structure. By balancing brand personality with practical user needs, the project now supports both new user acquisition and client retention.
