Case Study
Athlete Assist
About the project
A comprehensive mobile-first UX/UI design for Athlete Assist, a platform supporting professional athletes in their career transitions, lifestyle benefits, financial planning, and post-retirement success.
My role:
Mobile UI/UX Design, Wireframing, Prototyping, Visual Design, Design System, User-Centered Design, Figma
Timeframe:
1.5 months
Project Overview
Led the mobile-first design of Athlete Assist, a digital platform that empowers elite athletes to manage their careers during and after professional sports. The project aimed to simplify access to education, financial services, lifestyle benefits, and career transition tools, tailored specifically for athletes with high mobility and limited time.
Challenges
Fragmented access to transitional and support services
Lack of a centralised platform for lifestyle, legal, and financial resources
Need for always-accessible, mobile-optimised design
Designing for users with a minimal digital engagement experience
Creating trust through visual clarity and structured flow
Process & Strategy
Research
Studied the lifestyle and support needs of professional athletes
Mapped user journeys across active and post-career stages
Conducted competitive analysis of athlete support platforms
Reviewed case studies of career transition failures and support gaps
Interviewed sports management teams and athlete representatives
Key Insights
Athletes primarily use mobile devices on the go
Accessibility and speed are essential to user engagement
Personalised services increase platform trust and retention
Athletes need a single point of access for legal, education, and health
Lifestyle benefits (e.g., travel, home assist) influence user loyalty
Design Approach
Mobile-first responsive design for all views and services
Custom dashboards tailored to athlete profiles and life stages
Clear, icon-driven navigation for simplified user decision-making
Modular interface supporting fast expansion of services (e.g., new benefits)
Color palette and imagery designed to convey trust, vitality, and clarity
Quick-access elements like WhatsApp, USSD, and emergency options
Iterative prototyping and user flow testing for validation
Impact and Results
Athlete Assist was built from scratch to deliver a mobile-first platform that centralises critical services for elite athletes, spanning financial advice, legal support, career tools, and lifestyle benefits. This intuitive, all-in-one solution enhances accessibility, boosts user confidence, and positions the platform as a trusted long-term partner throughout and beyond an athlete’s career. Its scalable foundation supports 24/7 engagement and future service expansion.
