Cintafresh Café

Project Overview

Led the mobile-first design for Cintafresh, a credit card transaction tracking and spending insights platform for users in the United Arab Emirates. The goal was to simplify how users view, understand, and manage their card transactions across various categories, providing a sleek, mobile-first digital experience tailored to regional user behaviour. The project involved building low-fidelity wireframes and high-fidelity prototypes, with a strong focus on data clarity, secure UI design, and intuitive navigation.

Challenges

• No existing mobile platform for consumer transaction visibility

• Need for high-trust UI to manage sensitive financial data

• Fragmented transaction categorisation and poor user visibility

• Mobile-first expectations with limited screen space for data-heavy content

• Regional banking UX/UI standards require a localised user experience

Process & Strategy

Research

• Analysed local UAE banking and fintech apps for UX patterns

• Conducted user behaviour research around digital spending habits

• Studied pain points in traditional credit card statements and web portals

• Interviewed card users to define expectations for categorisation, alerts, and summaries

• Collaborated with developers to identify secure transaction UI practices

Key Insights

• Users want visual summaries of spending trends (graphs, charts, category tags)

• Most prefer real-time transaction updates with instant notifications

• Simplified daily/weekly/monthly filters improve engagement

• Localisation (currency, language, Islamic banking norms) is critical

• Security and simplicity must coexist in all UI components

Design Approach

• Mobile-first, secure UI with a clean layout hierarchy

• Dashboard highlighting total spend, categories, and alerts

• Filters for recent transactions, flagged activity, and merchant names

• Iconography and color-coded categories for fast recognition

• Smooth scroll, expandable transaction details, and interactive graphs

• Accessible design with bilingual interface support (English and Arabic)

• Built to support future integration with multiple banks and loyalty programs

Impact and Results

The new mobile design positions Cintafresh as a modern, digitally aware café brand. It strengthens brand engagement by making key offerings easily discoverable and visually appealing. The intuitive, lifestyle-driven UI encourages user interaction, improves on-site retention, and builds trust with new and returning customers. The scalable structure also supports future expansion into e-commerce or delivery platforms.